Sony Xperia
Best of Sony
Agency: McCann LondonRole: Creative LeadCreative: Thomas Illum + Zoe SysDirector: Tarsem Singh
We launched a global campaign for Sony's flagship phone, which promised to be the best of Sony in a smartphone. After finally getting all 20 markets to sign off on the idea, we hopped across several continents with Hollywood Director Tarsem Sign to bring it to life and remixed a David Bowie track. After he finished calling everybody that worked on the project a 'cunt', he decided to release the track due to popular demand. I've never been so confused.