Turning a brand’s legacy
into a launchpad.
Brand : Sony MobileProject: Best of SonyRole: CreativeAgency: McCann London
Brand: Sony XperiaProject: Best of Sony
We launched a global campaign for Sony’s flagship phone and needed an angle to set it apart. Sony has pioneered technology across gaming, cameras, TVs, and the Walkman; all that innovation now lives inside a smartphone. We looked back at this legacy to remind people that the future is already within reach. The campaign was shot by director Tarsem Singh, and we even secured a David Bowie track for the remix.We