Hey, I’m Michael. I’m a hands-on, award-winning Creative Director driven by craft, curiosity, and effectiveness. Over the past ten years, I’ve led creative teams of all shapes and sizes, helping to shape brands and make them iconic. Right now, I’m at Saatchi & Saatchi London, working across EMEA accounts. Before that, I was at The Brooklyn Brothers, leading EMEA accounts for Castrol, the Financial Times and Inspired by Iceland, among others. Earlier in my career, I was Head of Art and Creative at McCann during one of its most successful and awarded periods. That included getting a word into the dictionary, sticking a bunch of gamers on a billboard, and advertising a game we were not technically allowed to advertise. I’ve always believed great ideas are built on great design. Outside of work, I’m an AI enthusiast, equally inspired by and terrified of its potential.