Showcasing detail
like never before.
Brand: SonyProject: VolcanoRole: CreativeAgency: McCann London
Brand: Sony BraviaProject: Volcano
You know that bouncy ball ad and the paint ad? Yeah? The client wanted another one of them to express the unparalleled details of the new Sony 4K TV offered. So we decided to strip both North and South America of its flower petals so we could launch them from a Volcano in Costa Rica.