Showcasing detail
like never before.
Brand: SonyProject: VolcanoRole: CreativeAgency: McCann London
Brand: Sony BraviaProject: Volcano
Following the legacy of the famous “Bouncy Balls” and “Paint” adverts, the client wanted to express the unparalleled detail of Sony’s 4K TV. We sourced millions of flower petals and launched them from a volcano in Costa Rica, capturing the vivid detail that only 4K technology can provide.