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Helping the plant-curious
go meat-free.

Film
 

Brand: RichmondProject: Meat-FreeRole: CDAgency: Saatchi & Saatchi

Brand: RichmondProject: Meat-Free

It’s January, you’re feeling adventurous, and you’re curious about veganism. 
But before emptying your house of all animal products, you might start with just one dinner a week. You can’t go wrong with the nation’s favourite sausage brand—even when it’s meat-free.