Transforming a chicken brand
into a get shit done brand.
Brand: Fridge RaidersProject: Get the Day DoneRole: CDAgency: Saatchi & Saatchi
Brand: Fridge RaidersProject: Get the Day Done
When you’re exhausted and your head feels like it’s retracting into your body, this brand gives you the boost you need to get things done. We transformed it from a simple snack into a “get-shit-done” brand.