Giving a small brand a
big voice in a noisy market.
Brand: Ethos TravelProject: Time to Get AwayRole: Head of ArtAgency: McCann London
Brand: Ethos TravelProject: Time to Get Away
The last week of January is tough. Christmas feels like a distant memory, and the warm embrace of summer holidays seems forever away. To make matters worse, we’re all buried in work, battling an endless stream of calendar invites. So, we decided to bring a little light to the gloom — inviting people to escape the January blues with a fun typographical campaign, featuring a new design for every day of the week. The work gave a small brand a big voice in a saturated market, proving that a smart idea can cut through even the noisiest of times.