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earned
awarded
Brand: Microsoft XBOXProject: DestinyRole: Head of Art + CreativeAgency: McCann London
Brand: Microsoft XBOXProject: Destiny
How do you advertise a game when your competitors have sole marketing rights? You don't. We turned a game that sounded deceptively like a fragrance and marketed it like one. Did we step into a legal grey area? Maybe. Did we get the gaming world's attention for a fraction of the cost that PlayStation paid for exclusivity? Absolutely.