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Empowering agencies 
to inspire not fire talent.

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Brand: Cannes Lion FestivalProject: Delegate PassRole: Head of Art + Creative
Agency: McCann London

Brand: Cannes LionsProject: Cheaper than Redundancy

Our friends over at Cannes Festival of Lions wanted to drive sales of their delegate pass, which gives holders access to all that the festival has to offer. Rather than trying to pitch the passes to those who are already smashing it out of the park, we decided to pitch it to those who needed a little more guidance and inspiration.