Inspired by Iceland
Academy of Iceland
Agency: The Brooklyn BrothersRole: CD Creative: Esin CitoneProduction: Islenska
Iceland has a problem. It's too god-damn pretty, and tourists flock to its beauty in their tens of thousands. Sure, it's good for the economy, but not for the environment or the locals. So, we created an educational academy to help tourists get the most out of their visit without damaging the beauty that drew them to it. In a short period, we enlisted over 20,000 students from 75 countries with zero media spend.