The Financial Times
Lead Without Example
Agency: The Brooklyn Brothers x FTRole: CD + Director Designer: Oreoluwa AyoadeProduction: Peep Films
As the pandemic took hold, the world turned to their leaders, but who could they turn to? Who else? In this unprecedented time, there was no history to learn from or rule book to follow; it was simply a matter of listening, adapting, and trusting your sources. Working closely with FT's in-house team, we pushed this campaign out over a weekend with a shoestring budget and dozens of calls to governments worldwide.