Xbox Destiny
Destiny Pour Gamers
Agency: McCann LondonRole: Creative + Head of ArtDesigner: Jim + JacobDesigner: Carl Warren
How do you advertise a game when your competitors have sole marketing rights? You don't. We turned a game that sounded deceptively like a fragrance and marketed it like one. Did we step into a legal grey area? Maybe. Did we get the gaming world's attention for a fraction of the cost that PlayStation paid for exclusivity? Absolutely.